Business

Stagwell's Creative Powerhouses Shine Bright in Ad Age's 2024 Agency A-List

NEW YORK, March 11, 2024 /PRNewswire/ -- Stagwell, the maverick network renowned for revolutionizing the marketing landscape, triumphantly announces today that four esteemed agencies within its fold have been lauded in Ad Age's 2024 Agency A-List. Provided below are detailed descriptions of the accomplishments of each of the agencies - 72andSunny, Code and Theory, Colle McVoy, and Team Epiphany - that have been celebrated for their innovative approach and transformative work in the advertising and marketing sectors.

Ad Age's annual Agency A-List is a prestigious ranking system, recognizing the crème de la crème of agencies, companies, and innovators that are defining the advertising, marketing, and evolving innovation landscape with their exemplary work and brilliant ideas.

This year's winners oscillate around yet another transformative year of digital, creative, and tech-forward endeavors deployed by Stagwell's network for leading brands covering a gamut of industries. Pioneering marketing strategies were developed for high-profile names such as Amazon, HBO's Max, the National Football League, United Airlines, YETI, Tipico, and many more, demonstrating the exceptional impact and reach of Stagwell's agency network.

A Breakthrough Year: Recognizing the Best in Business

72andSunny – Championing Purpose with Creative Flair

72andSunny has been bestowed with the title of No. 8 on Ad Age's 2024 Agency A-List following a year seeping with purpose-driven campaigns that made significant social and commercial impact. The agency's noteworthy campaign for United Airlines was instrumental in appointing their whimsical character, Oscar the Grouch from "Sesame Street" as the chief trash officer, thereby highlighting United's commitment to sustainability. When it comes to the gaming world, 72andSunny drove Blizzard Entertainment's Diablo franchise to monumental success with the fastest-selling title in the company's historical spectrum, a testament to the agency's profound understanding of audience engagement and brand storytelling.

Furthermore, 72andSunny perpetuated the NFL's legacy, elevating the game's future narrative at the Super Bowl and bridging the gap between sports and global culture by playing a key role in putting flag football under the Olympic spotlight.

Code and Theory – Redefining Businesses with Tech Transformations

Leading the chart as the Business Transformation Agency of the Year, Code and Theory continues to shape the future by leveraging technological innovations, forming expansive new partnerships, and adding strategic key executive roles. Through its commitment to a technology-first approach, the agency created synthetic personas powered by AI, which played an instrumental role in assisting European gambling entity, Tipico, to effectively penetrate the cutthroat U.S. market.

Additionally, their painstaking efforts resulted in a 14% surge in online sales for YETI, triggered by a complete overhaul and redesign of the brand's e-commerce experience. Such achievements highlight Code and Theory's capability in not just enhancing visual appeal, but in crafting experiences that convert casual browsing into tangible sales performance.

Colle McVoy – An Icon of Creativity and Client Trust

The powerhouse that is Colle McVoy emerged as a Standout on Ad Age's 2024 Agency A-List by winning an impressive 88% of new business pitches. The agency's ability to create branded experiences that resonate is evident in their work for La-Z-Boy, where they launched the first AI-powered recliner, ingeniously capitalizing on consumer habits by generating cancellation excuses via SMS text, consequently doubling the brand's website traffic.

Their innovative thinking didn't stop there; they combined fashion with utility by collaborating with the former VP of Footwear at Yeezy to design lawnmower shoes for Cub Cadet. Additionally, their campaign for Perdue grabbed the attention of consumers by promoting the brand’s stance on no-antibiotics chicken feed, further establishing Colle McVoy's reputation as an agency that can both capture public imagination and push brand boundaries.

Team Epiphany – Catalyzing Cultural Movements in Marketing

Recognized as a Standout on Ad Age's 2024 Agency A-List, Team Epiphany has transcended its reputation as a "nomadic boutique shop" to become an influential, full-service marketing contender. Their tactical finesse is observed through campaigns that not only engage but also reflect cultural narratives for clients like American Express, Coca-Cola, HBO's Max, Lego, and Campari USA.

In a strategic move that speaks volumes of its forward-thinking orientation, Team Epiphany forged a partnership with Hoorae Media, co-founded by the acclaimed actress Issa Rae, setting the stage for both entities to amplify their influence and scale their respective businesses in the dynamic marketing terrain.

A Future Forged Through Innovation and Dedication

Mark Penn, Stagwell Chairman and CEO, extends his heartfelt congratulations to the teams at the four acclaimed agencies for their extraordinary achievements. He accentuates the undeniable digital and creative innovation that has been displayed over the year and expresses gratitude towards Stagwell's clientele, who have consigned trust in the network to generate formidable outcomes for some of the world's most ambitious B2C, B2B, and DTC brands.

About Stagwell

Stagwell [NASDAQ: STGW] is the challenger network enroute to architect transformative marketing solutions. This network's commanding presence consists of over 13,000 specialists spanning more than 34 countries, all of whom share a unified purpose: to blend culture-moving creativity with cutting-edge technology and deliver creative performance at scale for the world's most enterprising brands. Stagwell prides itself on being steered by a cohort of entrepreneurially-spirited leaders, infusing every facet of the marketing spectrum with effectiveness and driving business results that surpass expectations.

For more information about Stagwell and its groundbreaking endeavors in the marketing domain, please visit www.stagwellglobal.com.

Contact Details

For further inquiries and media correspondence, please contact Kara Gelber at Stagwell Inc. through the provided email address [email protected].

In summary, the remarkable achievements of Stagwell's four agencies - 72andSunny, Code and Theory, Colle McVoy, and Team Epiphany - in securing spots on Ad Age's 2024 Agency A-List not only showcase their creative prowess and innovative spirit but also underscore Stagwell's commitment to redefining the marketing industry. Their successful campaigns, strategic partnerships, and dedication to embracing technology symbolize a year of transformation that has set them apart as leaders and visionaries within their sphere. With an eye towards the future, these agencies continue to carve out a niche by delivering results that not only meet but exceed the aspirations of their global clients, laying the groundwork for a new era of advertising and marketing excellence that is visible far beyond 2024.

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